Brand and Visual Identity
2023 onwards
Helsinki Cheese Club
Branding and Visual Identity design for the helsinki-based experimental band.
Client
Helsinki Cheese Club
scope
Brand and Visual Identity
year
2023 onwards
duration
Ongoing
Overview
In Brief . .
Co-designer with Semkan Uragan (Fez Camel). Helsinki Cheese Club are a cheeky bunch of cheesy, quirky and curious maniacs - Curry Man, Fez Camel, Chunky Munky, Drunk Fuck, Kela Veli and Baklava Baddie. Often cooking delicious musical delights with dank melodies, chirpy twinkles and happy accidents, always topped off with a sprinkling of our special spice.
The Challenge
Aw Shii, Here We Go Again . .
Genres this far apart don’t blend by accident. Heavy riffs, soulful grooves and quiet acoustic passages each need a different sound, and a band has to deliver all of them convincingly. When one person is guitarist, producer and tech, the playing, the recording and the gear all have to work at the same time.
the solution
Your Depression is My Spice . .
Yes Please.
I treat sound as a design problem. Parts are written and recorded to fit together, the production serves the song, and the gear is kept in working order and set up for the room. The same ear carries into soundscaping and into the sound workshops and installation work I’ve done with Galleria Forum Box and NASHA Collective. The result is a sound that is built on purpose, not left to chance.
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